01
Spam under your best ad
Competitors and resellers farm your comment section for reach. Every one of those comments is a link out of a funnel you paid for, sitting under your top-performing creative.
Hire the agent that runs your comment section.
It hides spam and trolls, answers the real questions in your brand voice, and escalates anything risky to a person. Instagram and Facebook, paid ads and organic posts, every hour of the day. Your team only sees what needs them.
01Auto-hideSpam and promo comments disappear in seconds.
02Auto-replyReal questions get a real answer, not a link.
03Flag for reviewAnything risky reaches your team with context.
04Your brand voiceYou set the tone. It writes to it every time.
3,000+ brands run their support on Richpanel
Your ad spend pays for the comment section too.
Every paid impression sends a shopper to a thread nobody is reading. What they find there decides whether they buy.
02
A complaint nobody answered
One unanswered "this is a scam" undoes what the ad bought. Silence reads as an admission to every shopper who scrolls past it.
03
Questions asked at 11pm
Comments do not keep business hours, and neither do weekends or holidays. A buying question that waits until Monday is not a buying question any more.
04
A DM that becomes a ticket
Someone asks about their order in a DM, then emails, then opens chat. Three threads, three agents, one customer repeating themselves.
Four moves, made in seconds.
Every comment and DM gets read the moment it lands. The agent picks one of four actions and logs why it chose it.
Spam never gets an audience. Competitor plugs, link farms, and abuse are hidden from everyone but the person who wrote them, so your comment section stays worth reading. Every hide is logged with the reason, and you can unhide anything.
Paid and organic
The question gets answered where it was asked. Restock timing, sizing, shipping, order status. The agent uses the same policies and store data your support AI uses, so the public answer matches what your team would have said.
Comments and DMs
The risky ones go to a human, fast. A furious customer, a safety claim, a threat to post elsewhere. The agent does not improvise. It escalates to your team with the reason it flagged and the customer's history attached.
Escalation, not guesswork
It sounds like you, in public. Pick a tone or let it learn from the replies your team already sent. Social is the most visible thing your support does, so the voice is a setting you control, not something the model decides.
Set once, applied everywhere"We used to have 4 full time social media managers."
Stephanie Bingham
CX Project and Communications Manager, Ridge
12kComments managed per month
391Hours of work saved per month
93%Accuracy rate7% handled by a human
24/7Hours the agent works
The comment, the DM, and the order live in one thread.
Social Media AI is not a bolt-on moderation app. It runs inside the Richpanel helpdesk your team already works in, on the same customer record.
The order, the history, and the past conversations are there before it replies. A commenter is a customer, not an anonymous handle.
The policies your CX Manager AI wrote apply on social too. Write the refund rule once and it holds on email, chat, and a comment.
A flagged comment lands in your inbox as a real conversation your team can assign, answer, and close. Nothing lives in a separate queue.
QA AI reads the conversations it closes and turns the misses into better answers. Recurring complaints surface as contact drivers, not a hunch.
Four steps. One afternoon.
No flow builder, no scripting, no agency retainer. You describe the rules in plain English and watch the agent work.
01
Connect the accounts
Link your Instagram and Facebook pages. Organic posts and the comments on your paid creative both come in.
02
Say what to hide and answer
Describe the comments you want gone and the questions you want answered, in plain English. Adjust any rule later without touching a flow chart.
03
Choose the voice
Pick a tone or point it at the replies your team already sent, then approve the way it sounds before anything goes public.
04
Go live at your own pace
Start with everything flagged for review, then let the agent act on its own action by action as it earns the trust.
No add-on fee. Social Media AI comes with every Richpanel plan. The conversations it handles run on the same AI meter as email and chat, at about $0.20 each. One meter for every channel, not a new bill per channel. Bring us your comment section on the demo call and we will run it on your real posts.
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