Haus closes 45% of support without a person.

The AI answers in 22 seconds and sends 69% of the team’s messages.

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4.7 on G2 Shopify

4.8 on Shopify

45%Of qualifying conversations close with no human.

69%Of support messages are sent by AI.

22 secMedian AI first response.

They started small, and watched very closely.

Samantha came from a traditional support background. Autonomy was earned in stages, not switched on.

A Haus athlete in performance apparel on a sunlit court

Stage 1

Start narrow

Order status, returns, shipping and sizing went first.

Stage 2

Watch the handoffs

The team audited where the AI stopped, not just how it answered.

Stage 3

Widen the boundary

More of the queue moved once the answers held up in real conversations.

“I wasn’t worried about the AI answering easy questions. I was worried about whether it knew when to stop and hand the conversation off.”

Samantha ConnorsHead of Customer Experience, Haus

The first thing it got wrong was tone.

The AI owns The repeat questions Order status, returns, shipping and sizing. The early tone misses were caught in ticket review and fixed in the instructions.

The team owns Judgment, and anyone who asks Exceptions, policy calls and sensitive conversations route to the team. Asking for a person always works.

“My advice to anyone implementing AI is to define your tags early and use dedicated views to manage workflows.”

Samantha ConnorsHead of Customer Experience, Haus

SOC 2 Type IIHIPAA auditedGDPR compliantRead our trust overview →

From Haus’s live Richpanel reporting, August 11 to 17, 2026. Haus does not collect CSAT, so no satisfaction figure is published.

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50% AI automation in 30 days

30% lower total bill In writing, from day one.

$0 risk to you Full refund if we miss.

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