Haus closes 55% of support without a person.
Haus, a men’s performance apparel brand, resolves 55% of about 7,000 monthly conversations with no human. In the week of August 11 to 17, 2026, AI sent 69% of support messages, with a 22-second median first response.
4.7 on G2
4.8 on Shopify
They started small, and watched very closely.
Samantha came from a traditional support background. Autonomy was earned in stages, not switched on.
Start narrow
Order status, returns, shipping and sizing went first.
Watch the handoffs
The team audited where the AI stopped, not just how it answered.
Widen the boundary
More of the queue moved once the answers held up in real conversations.
“I wasn’t worried about the AI answering easy questions. I was worried about whether it knew when to stop and hand the conversation off.”
The first thing it got wrong was tone.
“My advice to anyone implementing AI is to define your tags early and use dedicated views to manage workflows.”
From Haus’s live Richpanel reporting. The response times and the message share are for August 11 to 17, 2026. Haus does not collect CSAT, so no satisfaction figure is published.