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AI model leaderboard

The models brands run for customer support on Richpanel, ranked by usage.

21.6MAI conversations
1.27Ttokens

Last 3 months, through Nov 13, 2026.

Token volume

  1. 1Gemini 3 FlashGoogle47.9%
  2. 2GPT-6 LunaOpenAI20.0%
  3. 3GPT-5.6 LunaOpenAI11.4%
  4. 4Haiku 5.5Anthropic10.5%
  5. 5Sonnet 5.5Anthropic3.0%
  6. 6Gemini 2.5 FlashGoogle2.9%
  7. 7Sonnet 5Anthropic1.8%
  8. 8GPT-6.1 SolOpenAI1.0%
  9. 9Other1.5%

Conversations

All use cases.

  1. 1GPT-6 LunaOpenAI62.3%
  2. 2GPT-5.6 LunaOpenAI21.7%
  3. 3Gemini 3 FlashGoogle12.0%
  4. 4Haiku 5.5Anthropic1.8%
  5. 5Gemini 2.5 FlashGoogle0.8%
  6. 6Sonnet 5.5Anthropic0.5%
  7. 7Sonnet 5Anthropic0.4%
  8. 8Sonnet 4.6Anthropic0.1%
  9. 9Other0.3%

Cost per conversation

Per conversation the AI resolves alone, at $0.50 a credit. Why lower than pricing?

  1. 1GPT-5.6 LunaOpenAI$0.160.33 credits
  2. 2GPT-6 LunaOpenAI$0.260.52 credits
  3. 3Haiku 5.5Anthropic$0.290.57 credits
  4. 4Gemini 3 FlashGoogle$0.380.75 credits
  5. 5Gemini 2.5 FlashGoogle$0.400.80 credits
  6. 6Sonnet 5.5Anthropic$0.490.97 credits
  7. 7Sonnet 5Anthropic$0.921.84 credits

Reach

Share of brands using each model. Brands run several, so shares overlap.

  1. 1GPT-6 LunaOpenAI100.0%
  2. 2Gemini 3 FlashGoogle90.4%
  3. 3GPT-6.1 SolOpenAI44.7%
  4. 4Sonnet 5.5Anthropic33.0%
  5. 5Haiku 5.5Anthropic15.1%
  6. 6Opus 5.5Anthropic12.7%
  7. 7DeepSeek V4.1 FlashDeepSeek3.4%
  8. 8GPT Image 2OpenAI2.1%

Preference

Share of brands running each model as their main one.

  1. 1Gemini 3 FlashGoogle40.2%
  2. 2GPT-6.1 SolOpenAI17.3%
  3. 3GPT-5.6 SolOpenAI15.2%
  4. 4GPT-6 LunaOpenAI7.9%
  5. 5Sonnet 5Anthropic5.7%
  6. 6Sonnet 5.5Anthropic4.0%
  7. 7GPT-5.6 LunaOpenAI2.9%
  8. 8Haiku 5.5Anthropic1.8%

Questions about usage and cost.

The pricing page shows an approximate cost per conversation with a buffer built in. This page shows what a brand is billed for conversations the AI resolved on its own. Your bill also covers AI Manager and background work such as summaries, translation and quality checks. The pricing-page buffer accounts for those.

Gemini 3 Flash carries 48% of token volume across brands on Richpanel in the last 3 months, then GPT-6 Luna at 20%. This ranks usage, not answer quality.

No. Usage says which model brands chose, not how well it answers. Every model on this page passed Richpanel's 10,000+ pre-launch tests before it was offered. Which one a brand picks comes down to its volume, its policies and its budget.

By token volume across brands on Richpanel: Google 51%, OpenAI 33%, Anthropic 16%. Switch to Labs for the full split, and to the AI Manager use case to see which models run the strategic work.

It depends on the model. GPT-5.6 Luna resolves a conversation for about $0.16; Sonnet 5 for about $0.92. That is the credits the conversation used at $0.50 a credit, the annual rate, for conversations the AI resolved with no human reply.

The unit Richpanel bills AI work in. A credit costs $0.50 on an annual plan, $0.60 billed monthly, $0.65 on demand. Each model uses a different number of credits per conversation, which is what the cost chart shows.

Yes. You pick the model and the credit budget for your workspace and can change either at any time. The models on this page are the ones brands have picked.

Those count every kind of AI traffic through a gateway. This counts customer support work only: conversations with customers, drafts for human agents, AI Manager and background tasks, across brands on Richpanel, from production usage.

Brands run more than one model. A brand on two models counts for both.

It prices only conversations the AI resolved with no human reply, on one model. Conversations where a human replied, or that used two models, are out. Background work on a conversation is not counted.

Every night, through the previous full day. Download the whole export as JSON or any chart as CSV, and link to this page when you cite it. No brand is named and no per-brand figure is published.

About this data

Data source
Production AI use across brands on Richpanel. Internal and test workspaces are out.
Usage
Tokens include input, output and cached. A conversation counts each time a model works on it.
Cost per conversation
Credits billed at $0.50, the annual rate, for conversations resolved with no human reply on one model. Approving an AI action still counts.
Work included
Support AI, Agent Copilot, AI Manager, and background tasks like summaries and translation. The use-case filter applies to tokens, reach and preference.
How brands are counted
Once per model per week. A brand's main model is the one with most of its tokens.

No brand is named. Download the JSON, or any chart as CSV.