$0 to $12M a month. Same 14-person support team.
Tom Sagi’s cookware brand grew fast. Richpanel AI took the extra tickets.
- 72%
- of tickets closed by AI in October
- 19 sec
- to a first reply
- 0
- agents hired
Sales grew faster than support could keep up.
$61.8Min sales, January to September 2026
+90%more tickets, June to September
AI closed half the tickets in 2 days.
It went live on July 1. By July 3 it was at 49%.
It cancels orders, not just answers FAQs.
To cancel an order, the AI checks 3 systems first.
- PaymentWas it paid?
- ShopifyIs the order there?
- WarehouseHas it shipped?
~8 minfor an agent
Secondsfor Richpanel AI
Customers rate the AI higher than the team.
4.1/5Richpanel AI, 97 ratings
3.4/5Plateful’s team, 77 ratings
Trustpilot went from 3.9 in June to 4.4 in October.
“Not only did I get a response quickly. It was very precise and informative.”A Plateful customer, answered by the AI in 5 seconds
Replies got faster as tickets nearly doubled.
| June | September | |
|---|---|---|
| First reply | 2.7 hrs | 19 sec |
| Time to close | 8 hrs | 3.8 hrs |
| Reopened tickets | 20% | 13% |
Each ticket costs 34% less.
$0.99average per ticket in September, down from $1.49 in June
$0.17per ticket the AI closes, against $1.50 for a person
Next up: returns.
Returns are 13.1% of tickets and still go to people. The warehouse link that lets AI close them just went live. The goal is 90% automation.
Figures from Plateful’s Richpanel reports and payroll, shared by Tom Sagi in October 2026. October is month to date. Time to close leaves out returns. Trustpilot read on June 19 and October 12.
Get the same setup on your tickets.
50% automation in 30 days, or every dollar back.