Where each one wins
Each platform, with its verified price and its verdict.
For each one: what it is, its price as of July 2026, the situation where it is the better call, and a one-line verdict. Prices are per its own live pricing page and linked in the table above.
Re:amaze (the baseline, and sometimes the right answer)
Re:amaze is a low-cost unified inbox, part of GoDaddy, covering email, chat, social, SMS, and voice on higher tiers, with an FAQ and chatbot layer and a Shopify app. Pricing is per team member: $29 Basic, $49 Pro, $69 Plus, plus a flat $59 Starter capped at 500 handled conversations. Its AI Agent is labeled beta and billed per resolution over a small bundled amount. Stay on Re:amaze if you are a small team, your volume is modest, you want a clean inbox at a predictable low price, and you are content with light deflection rather than autonomous resolution. Verdict: genuinely good value at small scale; the reason to leave is the AI and the per-seat math, not the inbox itself.
Gorgias
Gorgias is the ecommerce helpdesk with the widest app marketplace of anyone here. It is billed per ticket, not per seat, from $10 to $900 per month, with an AI Agent add-on at $0.90 per resolution, where each resolution also counts as a billable ticket. Choose Gorgias over Richpanel if you depend on a specific niche Shopify app that only Gorgias integrates with, and your AI volume is low enough that its per-resolution add-on does not sting. Verdict: the ecom default and the app-breadth leader, but the double-count (an AI resolution also billed as a ticket) is exactly the metering that sends teams shopping. Deeper cut: Best Gorgias Alternatives.
Tidio
Tidio is the lowest-friction entry point on this list. It has a free plan, paid tiers from about $24.17 per month billed per conversation, and Lyro AI sold separately from about $32.50 per month, with Tidio claiming Lyro resolves up to 64% of common queries. Choose Tidio over Richpanel if you are a solo founder or a two-person team, your volume is low, and a free start plus the simplest setup outweighs deeper resolution and multi-brand support. Verdict: the best first AI for the smallest teams; Lyro's actions are lighter than an ecom-native agent's, so it fits basic queries more than complex order operations.
Zendesk
Zendesk is the enterprise-scale platform, spanning use cases far beyond ecommerce, with a vast app marketplace and a mature workforce-engagement bundle. Suite plans run $55 to $115 per agent per month, autonomous AI resolutions are metered on top, and add-ons like Copilot and the QA and WFM bundle add roughly $50 per agent each. Choose Zendesk over Richpanel if you are a larger organization standardizing one vendor across many functions (IT service, internal help desks, enterprise workflows) and you value that breadth and analyst recognition over ecom-native resolution depth. Verdict: right for a sprawling org, heavy and expensive for a focused ecom CX team. Cost-fatigue cut: Best Zendesk Alternatives.
Help Scout
Help Scout is the cleanest human-first shared inbox, built to treat email as a conversation rather than a ticket, with strong docs and knowledge-base tooling. Pricing is per user: $25 Standard, $45 Plus, $75 Pro, with a free tier up to five users, and its AI Answers chatbot is an add-on at $0.75 per resolution. Choose Help Scout over Richpanel if your team is content and email led, you want people on most tickets, and a simple, well-designed inbox matters more than a high autonomous-resolution rate. Verdict: lovely for human-led support; its AI is a deflection add-on, not an autonomous agent that runs your store actions.
Gladly
Gladly is a premium, people-centered platform built around a lifelong customer profile rather than tickets, and it includes native voice and phone as a first-class channel. It has no public pricing (contact sales) and markets an AI that it says resolves 76% of conversations. Choose Gladly over Richpanel if you are a premium, high-touch, voice-heavy brand where a single built-in voice pane and a person-centric model are core to the experience. Verdict: the strongest fit for voice-first premium brands; the trade-offs are enterprise pricing and less ecom-native, action-first resolution than a Shopify specialist.
Zoho Desk
Zoho Desk is a full-featured customer support platform with a broad channel set (email, live chat, phone, social channels, and a self service portal) and a knowledge base builder. It sits inside the wider Zoho ecosystem, making it attractive for ecommerce brands already on Zoho CRM or Zoho Commerce who want to centralize customer data in one place. Pricing starts at $7 per agent per month on the Express tier, with Standard at $14 and Professional at $23 (billed annually). Its AI assistant, Zia, handles intent detection and auto-tagging but does not execute ecommerce actions end to end. Choose Zoho Desk over Richpanel if you are already embedded in the Zoho ecosystem, you need a lower monthly floor, you want built-in phone and a broad set of social channels, and your team is comfortable configuring automation rules rather than relying on a fully autonomous AI agent. Choose Richpanel over Zoho Desk if you want AI that actually closes tickets on your ecommerce platform by running refunds, subscription changes, and order edits as confirmed tool calls, rather than deflection and drafting. Verdict: solid value inside the Zoho ecosystem; Zia helps with categorization and routing, but it does not match the end-to-end autonomous resolution depth that ecommerce brands need from a modern AI agent.
Richpanel
Stated as plainly as the others. Richpanel is a team of AI agents that runs customer service end to end, resolving 50% of conversations autonomously at maturity while your people handle the exceptions. Pricing is $99 per human seat plus about $0.20 per AI-resolved conversation with a $200 per month AI minimum, roughly 15x cheaper than a human agent per resolution and about 5x cheaper than other AI. Choose Richpanel if you want autonomous resolution proven on your own historical Re:amaze tickets before go-live, per-conversation economics instead of per-seat plus per-resolution metering, a one-click import that brings your conversations, macros, tags, and users with you, a contract buyout so you never pay two bills during the switch, multi-brand support in one workspace, and a 50% resolution in 30 days money-back guarantee (your money back, not credits). In production that has looked like a wellness brand where AI sends 63% of every customer message and closes 529 conversations end to end with no human touch, at 4.39 out of 5 CSAT, above its own human team's average.[3] The agent reads full customer context and runs refunds, cancellations, order edits, and subscription changes as validated, policy-bounded tool calls, not just drafted text: it does not tell a customer how to start a return, it starts the return. Verdict, honestly: where we are weaker is that we are younger than Zendesk, Help Scout, and Gladly, we do not host native voice (we integrate with Aircall, Dialpad, and JustCall), and we do not match Gorgias's raw count of Shopify-app integrations. If "most-established vendor," "voice in one pane," or "maximum ecom app count" is your top criterion, one of the platforms above is the better pick. Richpanel is backed by SOC 2 Type II, HIPAA, and GDPR audits, is Sequoia and Surge backed, and rates 4.8 on the Shopify App Store (115 reviews) and 4.7 on G2 (94 reviews). See the best AI for Shopify support for the ecom-specific cut.