Last week I was planning a trekking trip and started looking for rucksacks online.
Within hours, I saw ads for rucksacks and trekking equipment from several eCommerce brands; each offer seemed more lucrative than the last. And like any other customer, I looked at all the products and compared their pricing, dates of delivery, etc. But when it came down to picking one, I couldn't help but scroll down to the customer reviews on their sites and see if I could trust a new brand.
This is an experience most online shoppers relate to. Product reviews play an integral role in building trust online. Product reviews also give shoppers on edge the confidence to make a purchase. Shopify is popular because it is the most buildable platform, allowing you to create a custom solution using the numerous Shopify extensions and apps, some of which we will look at in this article. Learn More on Best Shopify Apps to Integrate with your Store to Improve Customer Experience
But before jumping into that, let's start with
Shopify does not have a feature that allows you to add reviews directly to your store. However, you can choose from a wide range of Shopify review apps. Here's how to add them from your Shopify admin panel:
Related Read: Guide to Create Shopify Customer Account
Yotpo is an excellent eCommerce marketing platform that provides tools to help you manage customer reviews, visual marketing, loyalty, referral, and SMS marketing. Yotpo provides AI-powered solutions that help monitor, control, and place customer content at crucial conversion points.
Read More: Manage Yotpo reviews directly from Richpanel
Okendo is a customer marketing platform built exclusively for Shopify users. It allows business owners to manage customer-generated content ranging from ratings and reviews to questions and comments. Here are some of its salient features:
The product Reviews app allows customers to rate and review your products from your product pages. It is highly customizable and built so that the review blocks will automatically match the look and feel of your website.
Ferra.ai is a popular reviews management app on Shopify that allows you to collect video, photo, and text reviews automatically. It also helps incentivize their reviews with loyalty points, cash back, and discounts.
Growave is a Shopify extension that manages reviews, customer wishlists, Q&A, loyalty programs, referrals, social login, and more. It is an excellent tool for online store conversions and sales due to its multifunctionality.
Much like Fera.ai, Loox emphasizes photo and video reviews to add a layer of credibility to your website. It helps automate several processes, such as sending review request emails and offering discounts to incentivize photo and video reviews. Some of its key features are:
Judge.me another Shopify reviews app with customizable email templates for requests and review widgets matching your store's theme; this app keeps your review process on brand while limiting your spending.
Trustpilot is a customer review management tool that helps you amplify your online presence by automating your review collection process, gathering customer feedback, and improving organic search results for your online business.
Stamped is an AI-powered review app that helps you gain valuable insights into product sentiment from your customer reviews. You can collect reviews in various formats like photo, video, Q&A, NPS, and micro-reviews through a custom form that allows you to capture more detailed feedback about your products, like fit and quality.
All in all, using a product reviews app streamlines many of the related sales and service processes while minimizing the effort on your team's end.
Review management is an essential function in your eCommerce business. A reviews app can help you streamline the process, but the true potential of a tool like this can only be unlocked when you use a tech stack that integrates with your app and gives you a 360-degree approach. With deep integrations, you can use CRM data to personalize responses to negative reviews or even analyze customer feedback and automate rewards or follow-ups to improve the customer experience.
With deep helpdesk integrations, you can benefit from good customer interactions and ask them for reviews at the right moments.
Richpanel is a helpdesk software that integrates with several previous review apps. It allows you to send CSAT surveys after every customer interaction and prompts the customer to leave feedback when they rate their interaction highly. This will enable you to tap into an opportune moment and make the most of your customer interactions.
You should evaluate every Shopify review app to determine which feature set best suits your business needs. Depending on whether you only need to consolidate all your reviews, implement review moderation tactics, reply, boost Review Submission, etc., every tool allows you to approach the process in different ways.
Customization is crucial before choosing a reviews app for your Shopify business. With customization options, you can ensure your reviews match your brand and website theme.
Automating emails asking for reviews and follow-ups and setting up automated messages thanking customers for reviews and offering discounts or loyalty points for the same can help take the load off your team and streamline the collection and management of your online reviews.
Read Also: Customer Service Automation: Best Practices & Use Cases
Your Shopify reviews should provide more visibility in terms of SEO. Given that customer reviews mention brand names and many product-related keywords, your reviews app should also support search engine results to provide you with more visibility and social leverage.
Your brand should be present as widely as possible online so that buyers know your name, who you are, and what you do. Reviews on numerous websites will help you out and boost your presence naturally. For instance, positive Yelp! Reviews guarantee that your brand appears at the top of the list when buyers search for businesses in your sector.
Reviews are a great way to understand how your product is received and what words best describe it straight from the horse's mouth. You may fine-tune the keywords you employ in your SEO operations by reviewing reviews to reflect your customers' most frequent terms and phrases.
Because customer reviews frequently include keywords, products, and brand names, they can enhance your SEO efforts. This enhances the internet information related to your company and its items.
You may discover more about your customer's opinions of your business and products by reading reviews. Of course, you should constantly consider every evaluation, particularly unfavorable ones. Negative assessment can reveal much about your business, including how you let down customers, allowing you to adjust your internal procedures.
For instance, it's possible that your client had a negative experience with a team member or that they think your items should have lived up to your promises. Every unfavorable review can educate your company on a valuable lesson and show you how to enhance your goods and services.
If your products have reviews, new customers will be more likely to buy them, boosting your revenue. Consumers are influenced to purchase your products by social proof through online store evaluations since they can see whether or not other customers like them. Reading favorable evaluations increases the trust of potential clients in your company.
Your Shopify reviews app is bound to have many features and the ability to streamline and automate your review collection process. However, choosing a reviews app with deep integrations with your Shopify store and your tech stack can significantly impact your team's productivity. It allows them to monitor and manage reviews and feedback from various channels, consolidate them in one place, analyze the thoughts and automate the collection of responses or replying to them.
With deep integrations with other tools in your tech stack, you can accomplish much more with the insights and data you gain from these sources. Imagine being able to pull customer data from your CRM or Shopify store before you answer the review from an angry customer. You will be able to personalize your response, weed out inappropriate reviews, and create a cohesive strategy that accounts for customer interactions across tickets, reviews, and your website.
The best review apps should have features like deep integrations with your tech stack, automation tools, and customization options. Some of our top picks are- Okendo, Loox, Stamped, and judge.me, reviews.io.
Reach out to your customers via email, live chat, or even SMS after every positive interaction with your brand. This increases the chance of getting a response and will increase the number of reviews on your Shopify store.
A product review schema is a markup type that lets you display your eCommerce website's average rating and reviews. You can see the marked-up data when you enter a related search term on the SERP.
Make sure to follow up on negative reviews, ask for more detailed feedback and ensure you convert a bad experience into a good one by providing discounts, rewards, exchanges, etc., to appease an angry customer.
Search for the Amazon review import form. Then on the product page, select the reviews you want to import and click on the "import" option to complete the process.